Grounded Allied Health is a new practice founded by senior psychologist, Emily Rodriguez. Emily was after a visual identity that reflected a calm and simple aesthetic. The goal was to establish a trustworthy and approachable brand for the allied health industry, while ensuring it could be developed quickly to support the launch of her business.

The Grounded Allied Health brand-mark features an abstract, organic design of leaves forming the letter ‘G’ with a subtle ‘A’ intertwined – representing Grounded’s holistic and supportive approach to mental health and wellbeing. I designed a colour palette of teal, glacier, and sage shades, evoking a sense of calm, stability, and trust. Verdana was chosen as the primary typeface to ensure readability and consistency across multiple professional touch-points, such as email, legal documents, and stationery, which are essential for allied health businesses.